Walk reports, counts and the occasional argument, newest first.
Aug 26, 2026
•
6 min read
The strongest marketplaces stop being destinations and become the payments, logistics, data, software and intelligence underneath commerce.
7 min read
AI is moving product discovery into interfaces brands cannot fully see. The customer journey still happens. Marketing just loses visibility into more of it.
Customers never chose between direct, stores and marketplaces. The next commerce advantage comes from orchestrating all of them around customer value.
Enterprise technology creates capability. The commercial value appears only when behaviour, workflows, decisions and operating models actually change.
The real value of retail media isn't more advertising inventory. It's the commerce intelligence sitting underneath the transaction.
