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Data & Intelligence

Data & Intelligence

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When Discovery Becomes Invisible, Marketing Measurement Breaks

Aug 26, 2026

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7 min read

When Discovery Becomes Invisible, Marketing Measurement Breaks

AI is moving product discovery into interfaces brands cannot fully see. The customer journey still happens. Marketing just loses visibility into more of it.

sumit srivastava
sumit srivastava

Data & Intelligence

+1

Retail Media Was Never Just an Advertising Business

Aug 26, 2026

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7 min read

Retail Media Was Never Just an Advertising Business

The real value of retail media isn't more advertising inventory. It's the commerce intelligence sitting underneath the transaction.

sumit srivastava
sumit srivastava

Data & Intelligence

+2

The Symbiotic Enterprise: AI Has Joined the Workforce. Has the Organisation Noticed?

Aug 25, 2026

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6 min read

The Symbiotic Enterprise: AI Has Joined the Workforce. Has the Organisation Noticed?

AI is being added to the workforce faster than the workforce is being redesigned around AI.

sumit srivastava
sumit srivastava

Data & Intelligence

+1

Retail Doesn’t Have a Loyalty Problem. It Has a Relevance Problem.

Aug 25, 2026

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6 min read

Retail Doesn’t Have a Loyalty Problem. It Has a Relevance Problem.

Retail knows more about customers than ever. The real advantage isn’t more points or personalisation. It’s turning customer knowledge into relevance.

sumit srivastava
sumit srivastava

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